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Interview: Nasty Gal's Social Media Manager Isabella Behravan

For years, we've been following Nasty Gal on its various social media accounts, not only because the company is the most talked-about fashion success story in recent memory, but because it's actually very fun. Nasty Gal was among the first fashion brands to create examplary content for the ultra-digitalized millennial demographic. It's paid off massively, not only for the company's investors, but for those of us who long to be style-inspired and girl-powered on a daily basis. So, how do they do it? We decided to go directly to the source and ask Nasty Gal social media manager Isabella Behravan. Here's what she said about her job and her generation...

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Studio Visit: Nightwalker

 

Photos by Isabella Behravan

Ladies–prepare to crush. Nightwalker, with their bad-girl silhouettes and urban fabrications are bringing new meaning to “slay.” And not only because their muse is a clandestine warrior princess (with an insane origin story the design duo invented themselves), but also because they manage to do it all while running a showroom, creating their own comic book, and raising two kids (did we mention they’re married??). With their new L.A. studio just blocks from NGHQ, we took a second to catch up with this (cute as hell) dream team and find out how it is they manage to kick so much ass…

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Maja the White Witch of L.A.

Photos by Isabella Behravan

Bust out your crystals and your tarot decks, we’re getting hardcore mystical with the hippest witch the west side over. Maja D’Aoust, or Maja the White Witch of L.A. as she’s known ‘round these parts, is not just queen of all things ethereal (because we said so), she’s also rad. as. hell. Which we knew anyway, but after she casually added, “I just want to give DMT to all of Congress so they can be like—Oh shit! Shifted reality is real!” while we were settling in to chat, we knew things were about to get profound as fuck (a hashtag is born…). Read on to hear about the cosmic origin of desire, why we all want to have sex with lead singers (Brandon Flowers, cough cough), and delivering the truth about aliens to a crew of drunk bikers in Joshua Tree.

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Refinery 29: 39 Best Street-Style Snaps From L.A.'s FYF Fest

Name: Isabella Behravan
What she's wearing: Vintage hat, vintage fringe jacket, Nasty Gal top, & Other Stories jeans, '70s Ted Lapidus sunglasses, Costume National shoes, Nasty Gal socks. 

Describe your style in three words: 
"Crazy, sexy, cool."

Who's the most badass band at FYF and why? 
"Morrissey. I think he's one of the only artists who has something to say. It's incredible that he was able to get meat banned at FYF. He's affecting change in an unprecedented way, and in a world where a lot of artists speak loudly, but don't say very much. He backs it up — and probably saved a few lives in the process."

What's your festival beauty secret? 
"Agent Nateur Holi(stick) Deodorant — it's amazing! It's made in L.A. and has the best ingredients: raw honey, avocado, organic coconut. It's smells like subtle lavender, is way better than perfume, and will keep you smelling great all day under the hot sun. " 

What's the secret to master festival dressing? 
"You should be able to move in everything you wear. You might need to dance, dash backstage or stage dive."

Refinery 29: This is '70s style done right.

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Colorstrology x Rose Theodora

Photos by Isabella Behravan

When we heard there was a nail salon in West L.A. where a gal could get a mani based on her horoscope, we were pretty sure we’d died and gone to lipstick-hippie heaven. Enamel Diction, hub of the “international color culture phenomenon,” paints polish in a whole new light—as purveyor of our subliminal traits and desires (whut??!!). And their on-site astrologist, Rose Theodora—natal chart-reader, art historian, and color curator to the stars (no, like, the actual stars)—is the clairvoyant behindEnamel Diction’s newest nail service: Colorstrology. We sent our resident astrology addict, Remy Ramirez, to test the cosmic waters herself—read on to get all the deets first hand (pun intended)…

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